Revolutionize your startup journey

Unlimited Design Services with One Subscription

Subscribe a personal designer to do unlimited digital marketing visual design, website design, UI/UX design, Webflow Development and more — all for a flat monthly fee
Bank up unused hours
Unlimited design revisions
No subcontractors

Explore my recent work

Take a stroll through our work and see how I've helped businesses like yours thrive in the digital landscape.

View more work on Dribbble
How it works
A simple and easy process to get unlimited designs every month
1
Pick a plan and subscribe
Pick the design subscription plan that fits you best. No contracts or surprise, cancel anytime
2
Request as many design as you want
Submit as many design requests as you need in the client portal, or simply invite us to your preferred communication platforms
3
That's it
Review, revise or sign off the design request through the client portal or your preferred tools

How it works

A simple and easy process to get unlimited designs every month
1

Pick the design subscription plan that fits you best. No locked-in contract and hidden fee, cancel anytime

2

Submit your design requests via the client portal or invite me to your preferred communication platforms

3

Review, revise or sign off the design request through the client portal or your preferred communication tools

A startup designed to help other startups
DesignWrap is a one-person company providing purely remote, boutique digital design services. Founded by Rachel Li, a passionate UI/UX designer based in Melbourne, it was established after she was affected by recent tech layoffs from a large consulting company just before Christmas in 2023. While on the hunt for a new gig, she did some freelance work for tech startups and noticed how tight budgets and difficulty in sourcing designers limited SMEs and start-ups' access to quality design. In response, Rachel created DesignWrap to offer affordable, high-quality design services through a subscription-based model. This innovative approach ensures startups have access to top-notch design while maintaining budget flexibility. It's a win-win for everyone!
Unlock exclusive member benefits with us!
Budget-effective
Cut full-time employees recruitment, overhead, training, and well-being costs. Avoid freelancer sourcing and hourly rate surprises.
Effective
100% copyright and file ownership guaranteed. Utilize the client portal or your preferred tools like Slack for seamless real-time collaboration, ensuring daily updates on your requests.
Unlimited requests
Submit as many requests as you need to the client portal’s task board or your preferred tools like Trello for managing design requests and priorities.
Awesome quality
Our design standards exceed those found on platforms like Upwork and Fiverr, backed by the founder's extensive academic and international design work experience.

Meet the founder & designer

Hi, I'm Rachel, a UI/UX designer based in Melbourne, Australia.

With over 5 years of experience, I've been assisting startups with MVP launches, feature iterations, UI enhancements, marketing campaigns, and conversion rate optimisation. Now, I've packaged all that experience into a neat productized service with transparent pricing and subscription models to maximize flexibility for budget-tight startups. My focus is on designing desktop, mobile apps, and landing pages, ensuring that they are not only visually stunning but also easy to use, while aligning with business goals.

You can find my work on Dribbble and my portfolio. You'll work directly with me.
Subscription benefits
Affordable and budget-effective
Cut full-time employees recruitment, overhead, training, and well-being costs. Avoid freelancer sourcing and hourly rate surprises
Awesome quality
Our design standards exceed those found on platforms like Upwork, backed by extensive Melbourne-based work experience
Effective
100% copyright and file ownership guaranteed. Online chat and video call real-time collaboration for updates on your requests
Unlimited requests
Submit as many requests as you need to our shared task board for managing design requests and priorities
Enjoy exclusive member benefits with DesignWrap!
Affordable and budget-effective
Cut full-time employees recruitment, overhead, training, and well-being costs. Avoid freelancer sourcing and hourly rate surprises.
Awesome quality
Unlike freelancers found on Upwork and Fiverr, we limit our availability to serve 4 clients at a time. This ensures top-notch design quality and allows us to provide boutique and tailored design services.
Effective & Flexible
100% copyright and file ownership guaranteed. Add us to your preferred collaboration tools e.g., Slack, for daily updates on your requests.
Unlimited requests
Submit as many requests as you need to our shared task board for managing design requests and priorities.
Design requests scope
Digital Design
Landing page design
Website design
Product UI/UX design
Style guideline
Social media graphics
Digital marketing graphics
Digital ads
Iconography design
Infographics
Pitch deck design
Branding Design
Logo design
Branding VI design
Brand guideline
E-commerce graphic design
Stationary design
Signage design
Illustration
Company swag design
Online and offline event banners, posters
Brochures & flyers design

My clients love working with me—why wouldn’t you?

"Fantastic! Subscribing to DesignWrap has saved us a considerable amount of money. They delivered our landing pages in less than 1 week. Rachel's design skills and patience with revisions made the process much smoother than working with freelancers found from Upwork. We're extremely pleased with the quality of her work and highly recommend it!"

Ray Wang

LUCA Plus | Fintech company | Co-Founder, CEO

"DesignWrap delivered an exceptional redesign of our company logo and gave our website a stunning new look. The communication with Rachel was flexible, personalized, and effortless throughout the process. Rachel’s empathy and skill in aligning the design with our business goals were spot on. The results exceeded our expectations, and we couldn’t be happier with the outcome."

Leo Huang

INP Group | Accounting company | Partner

"We love Landingfolio! Our designers were using it for their projects, so clients already knew what Landingfolio was and how to use it."

Jenny Wilson

Head of Marketing

Multiple pricing plans designed to fit different business needs
We're in the process of finalizing the subscription payment setup. Click the button below to join the waiting list. We'll notify you immediately when the service is ready to subscribe.
Join waiting list
Unused hours roll over to next months
Unlimited design requests
Unlimited design revisions
Average 24-48 hours delivery
Most popular
Lite Designer Plan
Get your essential website, UI/UX and marketing visual design needs covered
$1,100 AUD/month
$1,300 AUD/month
Cancel anytime
Subscribe
Book a free consultation call
One request at a time
Limited 20 hours of work per month
Bank up unused work hours for the following month
Unlimited design revisions
UI/UX product design
Website design
Social media graphics
Online/offline banner & ads
Customised illustration design
Brochures & flyers
Pitch deck design
Online meetings upon request
Managed via your preferred tools, eg. Slack, Trello
Webflow no-code website development
Logo & branding VI design
Website development
Most popular
Pro Designer Plan
Perfect for tackling specific projects or balancing in-house team workloads
$2,200 AUD/month
$2,600 AUD/month
Cancel anytime
Subscribe
Book a free consultation call
One request at a time
Limited 40 hours of work per month
Bank up unused work hours for the following month
Unlimited design revisions
All tasks from Lite Designer plan
Webflow no-code website development
Online meetings upon request
Managed via your preferred tools, eg. Slack, Trello
Logo & branding VI design
Website development
Most popular
In-house Designer Plan
Maximise your design potential by hiring a full-time-like designer for your team
$3,300 AUD/month
$3,900 AUD/month
Cancel anytime
Subscribe
Book a free consultation call
One request at a time
Limited 60 hours of work per month
Bank up unused work hours for the following month
Unlimited design revisions
All tasks from Lite and Pro Designer plan
Webflow no-code website development
Managed via your preferred tools, eg. Slack, Trello
Customisable to meet your specific needs
Logo & branding VI design
Website development
Landing Page Design Add-on
$1,500 AUD one-off payment
$1,999AUD one-off payment
Black Friday Sale
Include: content design, navigation, hero section, benefits/features section, testimonials, partners section, team section, CTA section, about us, contact us, footer
Read more
Buy now
Webflow Development Add-on
$499 AUD per page
$599 AUD one-off payment
Black Friday Sale
Get a no-code, fully responsive, and easy-to-maintain website faster with Webflow development*Landing page design add-on purchase required
Buy now
Branding VI Design Add-on

$1,500 AUD one-off payment

$1,999 AUD one-off payment
Black Friday Sale
Include: logo design, brand colour theme, typography standard, letterhead template, business card, social media cover
*The customized brand guideline is not included but can be added for a one-time fee of $499 AUD
Read more
Buy now
All plans include: Real-time collaboration with the designer in your preferred message tools · Shared task board to manage design requests and priority ·  Deliverables and source files in Figma, Canva, Webflow, and Adobe
Design Hours Add-on
$65 AUD/hour
Say goodbye to restrictive commitment. Unlock a flexible and efficient way to access professional design expertise whenever you need it!
Buy now
Refer a Friend & Earn
Earn $100 AUD commissions for each successful subscription and $200 AUD commissions for referrals related to AI startups or projects
Refer a friend

Customize your plan

Don't see a plan that fits your business needs? Let me know your design needs, and I'll customise a flexible plan just for you.

Thank you! We will get back in touch with you within 48 hours.
Oops! Something went wrong while submitting the form.
Most popular
Lite Designer Plan
Get your essential website, UI/UX and marketing visual design needs covered
$999 AUD/month
$1,100 AUD/month
Cancel anytime
Subscribe
Book a free consultation call
One request at a time
Limited 20 hours of work per month
Bank up unused work hours for the following month
Unlimited design revisions
UI/UX product design
Website design
Social media graphics
Online/offline banner & ads
Customised illustration design
Brochures & flyers
Pitch deck design
Online meetings upon request
Managed via your preferred tools, eg. Slack, Trello
Webflow no-code website development
Logo & branding VI design
Website development
Most popular
Pro Designer Plan
Perfect for tackling specific projects or balancing in-house team workloads
$1,999 AUD/month
$2,200 AUD/month
Cancel anytime
Subscribe
Book a free consultation call
One request at a time
Limited 40 hours of work per month
Bank up unused work hours for the following month
Unlimited design revisions
All tasks from Lite Designer plan
Webflow no-code website development
Online meetings upon request
Managed via your preferred tools, eg. Slack, Trello
Logo & branding VI design
Website development
Most popular
In-house Designer Plan
Maximise your design potential by hiring a full-time-like designer for your team
$2,999 AUD/month
$3,300 AUD/month
Cancel anytime
Subscribe
Book a free consultation call
One request at a time
Limited 60 hours of work per month
Bank up unused work hours for the following month
Unlimited design revisions
All tasks from Lite and Pro Designer plan
Webflow no-code website development
Managed via your preferred tools, eg. Slack, Trello
Customisable to meet your specific needs
Logo & branding VI design
Website development
Landing Page Design Add-on
$1,500 AUD one-off payment
$1,999AUD one-off payment
Black Friday Sale
Include: content design, navigation, hero section, benefits/features section, testimonials, partners section, team section, CTA section, about us, contact us, footer
Read more
Buy now
Webflow Development Add-on
$499 AUD per page
$599 AUD one-off payment
Black Friday Sale
Get a no-code, fully responsive, and easy-to-maintain website faster with Webflow development*Landing page design add-on purchase required
Buy now
Branding VI Design Add-on

$1,500 AUD one-off payment

$1,999 AUD one-off payment
Black Friday Sale
Include: logo design, brand colour theme, typography standard, letterhead template, business card, social media cover
Read more
*The customized brand guideline is not included but can be added for a one-time fee of $499 AUD
Buy now
All plans include: Real-time collaboration with the designer in your preferred message tools · Shared task board to manage design requests and priority ·  Deliverables and source files in Figma, Canva, Webflow, and Adobe
Branding VI Design Add-on

$1,999 AUD one-off payment

$1,500 AUD one-off payment
Black Friday Sale
Include: logo design, brand colour theme, typography standard, letterhead template, business card, social media cover
Read more
*The customized brand guideline is not included but can be added for a one-time fee of $499 AUD
Buy now
Design Hours Add-on
$65 AUD/hour
Say goodbye to restrictive commitment. Unlock a flexible and efficient way to access professional design expertise whenever you need it!
Buy now
Refer a Friend & Earn
Earn $100 AUD commissions for each successful subscription and $200 AUD commissions for referrals related to AI startups or projects
Refer a friend
Why choose DesignWrap?
Boutique experience
We're not just another design agency. Our subscription service delivers personalised attention and premium quality craftsmanship, tailored to meet your unique needs
Asia-Pacific timezone friendly
Whether you're based in China, Singapore, Japan, Australia, or New Zealand, our service ensures seamless interaction aligned with Asia-Pacific Timezone hours
Client portal
With our customised project management client portal, we'll keep you in the loop at every design stage so you're totally in the know about where we're headed
Individual dedication
We value your time and investment, prioritizing quality and providing prompt responses
Flexible and adaptability
Our subscription service is also a startup product for us. We iterate, adapt, and evolve together with you
Seamless workflow
Enjoy the convenience of transparent communication, prompt responses, flexible communication ways, all tailored to your unique needs

FAQs

If you are unsure, do not worry - we are here to explain everything you might want to know

What is DesignWrap?

This is not a designer talent marketplace. DesignWrap is a flat-rate design subscription product offering in-house like boutique design services from the founder, a Melbourne-based UI/UX product designer. In order to ensure the design quality and consistency, there are no subcontractors involved.

Why wouldn't I just hire a full-time designer or a freelancer?

The annual cost of a senior designer can be over $100,000, plus other benefits. During slower periods, you might pay for unneeded labor, leading to wasted expenses. Hiring a designer from platforms like Upwork also has downsides like inconsistent quality, communication issues, lack of long-term commitment, hidden costs, and more.

How do you track hours?

I use a time tracking app to record all work hours and provide detailed time tracking reports upon request, so you know exactly how your hours are being used.

What if my project exceeds the plan hours?

Additional hours can be purchased at the standard rate of $65 AUD/hour. Since unused hours can be rolled over to the next renewal month, the more hours you subscribe to, the cheaper the hourly rate.

Is there a limit to how many requests I can have?

With DesignWrap, you have the freedom to make unlimited requests. However, each request is handled sequentially, ensuring focused attention. My typical turnaround time for requests is 3 working days. For complex tasks, I transparently break them down into manageable 3-day sprints when necessary.

How fast will I receive my designs?

Expect most projects to be completed within 2-3 working days if no back-and-forth design revisions are required. For small requests, such as social media post graphics, the delivery time could be within half-1 business day. For larger projects like full website design, I break them down into smaller, manageable chunks deliverable within 3-day sprints.

How do I contact you for the project management?

Upon subscribing to a plan, you'll be asked to create an account to access the client portal. From there, you can submit design requests with detailed briefs on the project task board. Additionally, our portal offers a live message chat for easy communication with the designer. Integrating the designer into your workflow is also an option. Just add hello@designwrap.co to your preferred collaboration tools like Slack, Linear, Trello, and Jira for daily updates on your requests.

How do you handle high workload?

Money is important, but it's not everything. As a solo designer-run business, I dedicate my time and skills to a limited number of clients within my availability. This way, I can guarantee top-notch design quality for each and every project. Don't worry, I'm pretty savvy with resources - I flexibly use both paid and open-source design templates, design libraries, and even AI technology as assistance.

Do you use templates for the design work?

The answer is both yes and no. I sometimes do adopt existing libraries/assets to avoid reinventing the wheel. However, I exclusively utilize carefully chosen open-source or paid assets, and the paid design resources are also provided to you free of charge. Rest assured, the work I design for you won't look cheap, flashy, or template-based.

What are your working hours?

As a business located in Melbourne, you can catch me on a typical workday, starting from 11am-7pm, Monday through Friday. Just like you, I love to take a break on public holidays.

What if you need to take sick leave or annual leave?

If I'm unavailable due to illness, I'll offer additional free work hours as compensation. For planned time off, I'll notify you a month in advance, allowing you to pause your subscription if needed.

What if I don't like the design?

Making sure you're happy with my work is very important to me. I'm happy to tweak the design until it's just right for you. However, I might also share my expertise to avoid unnecessary back-and-forth changes and save you time.

What is the delivered design file format?

My primary focus is on digital design, which means the deliverables and source files are predominantly in Figma, Canva, Webflow, and Adobe formats. For any other file formats needed, we'll discuss and accommodate accordingly.

Is there any design work you don't cover?

My services do not include the following: 3D modeling, complicated animated graphics, document design (e.g., medical forms), complex packaging, and extensive print design (e.g., magazines, books).

Still have questions?

I understand that every penny you spend is important for your startup business. Feel free to submit any questions to us if you still have concerns.

Thank you! We will get back in touch with you within 48 hours.
Oops! Something went wrong while submitting the form.
You deserve a design solution as agile and committed as your in-house design team, minus the recruitment, training, and overhead costs.
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Refer & earn

Provide your email and the referred business's email to join our referral list. Earn $150 AUD commissions for every subscribed referral.

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